#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)
LEVELS – A Whole New Level
00:00
What's the Marvel Clan?
When you first went down the path of conversion, i remember that was the focus. And then it was like a light switch where as soon as people converted, it was all about retention and creating value through the content that you were putting out. Because you were always thinking through, what's the marvel clan? What's the young family going to be interested in? And it was really interesting, because that's not a typical approach for life cycle. Most life cycles going to be focused on this idea, just like always trying to get people to click on something to do something else.
Play episode from 26:21
Transcript
