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Ep 12. Alex Osterwalder - Unleashing thoughtful Innovation at Scale

Boundaryless Conversations Podcast

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The Importance of Synergies in Business Model Innovation

I'd see it more as layers that you need to build on top of each other. Amazon is clearly becoming an infrastructure player and they just happen to start testing with their own business model first before they move completely towards infrastructure. It's actually in the interest of profit. And guess what happens? You also happen to attract the best talent. I think we're pretty good now at creating good customer experiences, great products. We're not too bad at that. But we're still pretty bad, if I may say, from what I see, at business model innovation. So I'd really argue that it's not one is fading, another one is taking over.

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