I got criticized because I spent 3500 hours with my editor in total, his hours first plus my hours for the book that's coming out. And they're like, what's the name of it? $100 million leads coming out in a few months. So there's my get rich quick plug. You don't make money on books. But what happened was you can spend a year writing an exceptional book and now it sells 25 to 28,000 copies every month word of mouth.