The Attention Economy

The odds of you winning in the first place were so low they were essentially zero. So how did finding out that you weren't actually going to win the money, change the way you felt? We went back and forth with this a lot. When we think about the attention economy, we're not making any more of it. Everyone gets the same amount every day. An economy which plugs into scarcity, reinforces the idea that attention doesn't scale.