The Future of Transformation- Rachel Mercer and Mike Rigby- Proto
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Do We Need New Practices to Day?
We need to understand the materials of our day, which are completely different. How does typography work in the virtual space now? How do we use data in a sustainable, equitable way? We need new practices to figure that stuff out so that what wer doing, the services we provide, the things we make, the things that we enable clients to do, are working to advance people. That takes us back to our purpose. Well, it's like ye its tat's. It's really interesting, you think of all the supposed successful business books, like the built to last, they're all raked on the same model,. But an eccelerated, disrupted age, those
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