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RV E3 - Scaling Your Company, Career Advice, & Solopreneurship | Tik Tok Live 16

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Creating the Opportunities for Yourself Is the Most Important Thing for B2B Marketing

"You have to find the business problems," says founder of TikTok. "You have to communicate those effectively to leadership." B2B companies typically suck at executing on these new places because they think way too transactionally and get measured on sales types of metrics, he adds.

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