The Future of Podcasting

The CPMs and podcasting are through the roof. They're better than radio, cable TV. The production costs are low because on content is king. People generally will only listen to about two to five podcasts. That's their bookshelf. But he instantly appears on probably 20, 30% of conservative podcast consumers bookshelf instantly. Folks, another thing about the podcast, Pro and Con for Tucker is a audio and video on demand. It's the future, man. These kids are used to it. And you know why? Because they're grabbing phones and being like, hey, Coachella with me or whatever.