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How Scarcity Influences What You Buy & How Social Media Clouds Your Perception

Something You Should Know

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Is There a Time Limit?

Mindy Weinstein is a marketing instructor at the University of Denver and Grand Canyon University. She's also a program leader at the Wharton School and Columbia Business School. Her new book, The Power of Scarcity, leverages urgency and demand to influence customers' decisions.

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