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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
How Do You Get People to Change Their Behavior?
There's an awful lot of work by psychologists in habit formation and it breaks down to two broad areas. People have so many decisions to make every single day, they don't have the time or the way with all to wipe those decisions in a fully considered manner. So if they find themselves in similar situation, they repeat the same behavior they did last time. They don't even weigh up alternative ways of behaving. The first thing around habit formation is you've got to break an existing habit.
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