The Rise of Fitness Culture in South Korea and China

The chapter delves into the increasing popularity of gym memberships and fitness trends in Seoul, driven by the influence of social media, particularly Instagram. It explores the impact of hashtags like 'body profile' and the willingness of young individuals to invest in personal trainers and healthy living. The conversation also touches on the diverse views on fitness routines, from gym enthusiasts to outdoor activity lovers, and how social media, busy schedules, and peer pressure are motivating young professionals to prioritize health and wellness.