Target's Retail Evolution and Challenges

This chapter examines the growth of Target from a single store in 1962 to a nationwide retail giant, emphasizing its innovative blend of grocery and retail experiences. However, it also addresses Target's current struggles with sales stagnation, customer dissatisfaction, and changing consumer habits spurred by economic factors like inflation. The discussion highlights recent pricing strategies implemented to boost sales, while also considering the balance needed to maintain customer loyalty amid shifting retail trends.