Mark Gainey | How Strava Made Running and Cycling Social
The Founder Hour
From Virtual Locker Room to Customer Email Software
In this chapter, the speakers discuss the early days of their company, originally called Kana Sports, which aimed to build a virtual locker room for athletes. They encountered challenges and realized that many sporting goods companies were struggling with customer email management. This led them to pivot their focus and develop software to solve the universal problem of high volumes of customer email.
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