The Importance of Reading Financials

If it's a company I'm not used to reading about that industry and it's IFRS instead of GAP or something, then yeah, there's going to be a little bit more of me trying to understand what does this accounting mean. The best 10 Ks are sometimes long because you get more information. You learn a lot about a business outside of the 10 K and reading about it, right? When we talk about like box office stuff, Jeff follows the numbers. He's a consumer. That's our version when Buffett talks about like, Oh, periodicals and trade magazines and stuff.