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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
How to Bring Your Standard Messaging to Life
The most magical moments have been when companies are just run off and run with the message together, says Emma. "We use that as the starting point to go build anything else," she adds. It's a good amount of money spent, especially for smaller organizations on positioning and messaging,. A lot of resources are brought in, if done right cross functionally. And then folks are asking the CMO and others, how do we measure success?
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