Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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Introduction
Wark Behind the Winning Idea is a 12-episode series covering winners from the 2020 Wark Marketing Effectiveness Awards. This week, Fergus O'Carroll talks to Tati Lindenburg and Rachel Stett of Mullen Low in London about their new campaign for personal laundry detergent brand The Dirt is Good. In roughly 2020 Unilever announced a new initiative that would require dirt is good to respond to shifts in culture,. and a broader environmental and sustainability theme. It won a gold award in the brand purpose category and a sustainability award.
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