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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Marketing Against The Grain
CrossFit - The Routinization of Charisma
CrossFit is a great example of an element of a cult brand that we haven't yet talked about, Karen. How do you make charisma and the beliefs of something, a routine? And so for example, with CrossFit, what did they do? They posted a workout each day. It's not just routinizing charisma; it's also making a routine out of rituals.
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