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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
Introduction
Ari Paparo: Your digital ads are like Waldo, viewable, but in a sea of distractions. You need to move beyond view. Adelaide's metric is available nearly every major DSP and SSP making it easy to leverage attention metrics. Next week we have an interesting one because I spoke to the head of strategy for the trade desk on UID2.
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