Preaching Like a Utoper

i think there's a lot that we can learn as communicators from chubs. The main one i always push is this idea of er a hot intro, which goes against so much of what we're taught in seminary about how to preach. What is that thing that is the hook in the water that's going to get people to listen? And usually most of us have it because as pastors, we're writing messages that meet a font need. So what is that font need? All it out right at the top. Tell them why they should listen to the end.