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Sunday Special: An Episode of ‘Hard Fork’

The Daily

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Shifts in Digital Advertising Landscape

This chapter examines the transformation in digital advertising, particularly after Elon Musk's acquisition of Twitter and its effects on major advertisers. It discusses the rise of lower-quality ads as larger companies withdraw from certain platforms, opening gaps for smaller advertisers. The conversation highlights the tension between targeted and less targeted ad methods, addressing privacy concerns and the changing dynamics of consumer engagement.

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