4min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

AdExchanger

CHAPTER

The Roadblocks to Getting What You Need From Your Measurement Providers

A lot of agencies think it's just getting a little too expensive for buyers to have to keep testing new measurement currencies. One of the biggest challenges in frustrations is that we're not sharing the data and streaming because historically we had been dependent on third party source data. Nielsen went out and recruited a panel and modeled linear viewership, traditional linear viewership against 40,000 households historically. Now they're claiming 42,000 and about 28,000 hand razors within those households who said "That was me"

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