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8min chapter
Desire for Data-Driven Personalization Unites Demographic Segments
Banking Transformed with Jim Marous
Building Audiences in Financial Services
This chapter explores the integration of audience building and experience design in financial institutions, highlighting the importance of data-driven approaches to understand customer needs. It discusses the role of digital identity, data ownership, and AI tools in enhancing customer engagement and service offerings while emphasizing the need for continuous innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode