2min chapter

The Accounting Podcast cover image

Building a Remote eCommerce Firm with Meryl Johnston of Bean Ninjas

The Accounting Podcast

CHAPTER

How to Create the Perfect Marketing System

I love that philosophy because I feel like we accountants have the opposite tendency, which is to plan everything out and have it all be perfect before we launch. And then we never launch anything. So don't spend all that time planning. Just dive in. You can mitigate risks. There's a few things you need to get right that you probably need to get that locked down. But a lot of other things can happen on the fly or you can learn and iterate. That was my goal, even when we started the business. In fact, I was hoping to get there in two years, but it took more like six years to get there. It was quite a process.

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