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#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
The Challenge With Comparing Fiverr to Airbnb
Fiverr's name reminds someone in the UK of like a five pound note. The willingness of a Brit to spend more was actually higher than what they showed when they were first arriving on our site. But we were the ones that were resetting those expectations. And so that's just a general lesson in all of these markets and particularly the ones that are most like the US. Sometimes approaching things from a little bit more of a green fields mentality allows you to discover things that are as critical to the business as higher spend and average order value.
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