Insights from the WARC Awards - Local insights boost brand
The WARC Podcast
00:00
The Importance of Emotional Engagement in Brand Strategy
This chapter explores the shift from performance-driven advertising to brand-centric strategies, emphasizing the significance of emotional connections with consumers. It showcases how brands can utilize local insights to enhance their appeal and commitment to sustainability and social issues, particularly in the Swedish market.
Transcript
Play full episode
