Building IP for the Gen Z Audience

I love that you spiderman I use that example all the time it's any true timeless IP can adapt to multiple formats. The best IP is able to be adapted so I think what we're going for is really that like young millennial Gen Z kind of core audience with the opportunity for the brand to actually scale down into the children's lane. But not like cocoa melon or Paw Patrol like I don't think we're going to be there. A better comp would be something more in the line of, you know, a minions or or a spiderman or something like that. You'll start to see some of that unfold this year.

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app