Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
What's Your Brand Purpose?
Branding is about emotional verses rational. We need to cut that down, says the expert. He thinks some of this comes from benett an fiels. And if your world view is that every single and needs to be emotional and make me cry, then that sounds like someone who's never seen a thing by v rolsroisad at forty miles an hour. These eyes are not empathetic but evoke certain emotions,. he adds.
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