Ecommerce in Africa - still finding its way
Business Daily
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Challenges and Strategies for E-commerce Growth in Africa
This chapter explores the hurdles faced by major e-commerce players in Africa like Joomia, emphasizing the need to understand local consumer needs and build trust. It discusses the impact of cash-on-delivery preferences, logistics challenges, and product quality concerns on online shopping in Nigeria. Additionally, the chapter highlights Joomia's debut as Africa's first unicorn firm and its efforts to overcome barriers to e-commerce adoption in the region.
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