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104. Addiction by Design by Natasha Dow Schüll

Education Bookcast

CHAPTER

The Maze Layout of a Casino

Friedman's maze layout rivets visitors attention on the equipment immediately ahead. The convoluted dead-end pathways force walkers to focus on the machines as they approach and avoid bumping into them. If a visitor has a propensity to gamble the maze layout will evoke it although the convolution of mazes is associated with disorientation in fact Friedman's maze shrinks space in such a way as to orient patrons along a certain course.

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