
54 - Joey Zeledón part 2
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The Journey of Design Thinking
This chapter explores the evolution of design thinking through a project focused on a kitchen cleaning product tailored for the Chinese market. It emphasizes the significance of user research in creating emotional connections and effective design, while also reflecting on the author's career transitions and the impact of diverse environments on creativity. The discussion underscores the importance of user-centered design methodologies and approaches to corporate culture, concluding with insights on designing for inclusivity in healthcare.
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