When you build a loyal audience, it doesn't need to be a big audience. Most of my students who are launching courses do not use paid ads. They use organic traffic, which is their podcast or blog or video show. Michelle says, I have not achieved full mastery of a skill. Is it okay for me to create a course? It is not, in my opinion. Charles says, what should we be doing while waiting for Digital Course Academy to open? Almost every episode is going to be on digital courses.
I get these questions alllll the time...
- Do courses work in my industry?
- Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching?
- Would my 1-1 service translate into a course?
- How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks?
If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner.
I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet.