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Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

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Martina Lacengo - The Book on Product Marketing

Martina lacengo just wrote a new book and released her new book. We both read it, and it is now required reading for everybody at our company. And it really resonated with us because, one, it is the book on product marketing, in my opinion. You need product marketing strategy from day one to execute on that well. If you want your product to be recognized, adopted and stand out from the crowd, you need product marketing. Ye spot on.

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