2min chapter

Cold Call cover image

Delivering a Personalized Shopping Experience with AI

Cold Call

CHAPTER

What's the Central Tension in the Yes Case?

The central tension in the yes case revolves around whether the company has achieved and demonstrated product market fit. This is a maker break moment for julie bornstein, because if she invests in customer acquisition too early, when product market fit is not demonstrated, then she risks burning through cash inefficient. If she waits too long, then maybe competitors get a jump on her,. Maybe she doesn't feed the algaritm at that drives this platform with enough data to be able optimize it.

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