8min chapter

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Episode 51 - Million Dollar Consulting with Alan Weiss

The Extraordinary Business Book Club

CHAPTER

Building Trust Through Branding

This chapter examines effective marketing and pricing strategies for retailers, focusing on how to engage a diverse customer base. It highlights the significance of branding in the consulting industry, detailing the evolution of the 'Million Dollar' brand and the psychological appeal that converts skeptics into advocates. Additionally, the chapter emphasizes the role of effective communication through writing as a key element in establishing long-term customer relationships and success.

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