The Importance of Analytics

There's as much data points out there now every two days being produced than the whole of mankind up until 2003. You know, one by YouTube normally, that there's more film of blood to YouTube every I think in a minute. It's mind-boggling. And if you're very active online, you tend to want to really focus on how accurate are these numbers. But unfortunately, they never move down that data funnel. They stay at the top with big data and nobody has motivation to go deep because it always seems such a daunting task.