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1690 - "Corn Sweat"

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CHAPTER

The Dupes Dilemma

This chapter explores the trend of Gen Z and millennials opting for affordable 'dupes' of luxury products, examining the role of influencers and the potential drawbacks of such purchases. It also delves into the complexities of branding, corporate pricing strategies in healthcare, and the impact of media on consumer perceptions and misinformation.

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