2min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

How We Acquired our PLG Competitor to Break $30m in Revenue

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

Cognizant's Growth Journey

Cognizant has had very consistent revenue growth. Right now actually we're at, or end of August we're at 37 million AR. Revenue growth has really been a mix of probably about 50% from marketing and 50% from our outbound sales team. So in the next 20 minutes I'm going to cover a lot of topics. First of all we're going to talk about the growth from 0 to 30 million. The three kind of, I think, strengths of Cognizant. One is our hiring of international developers. Another one is our growth. How we kind of split marketing between capture demand strategies and creating demand strategies. Then I'mgoing to look at the M&

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