Americast discovers how Donald Trump's business success came from creating a franchise out of his most valuable commodity: himself.

Americast is profiling all the major candidates in the U.S. election - Donald Trump, Kamala Harris, Tim Walz and JD Vance - look out for our special profile eps over the next few Sundays!

HOST: * Sarah Smith, North America Editor

GUESTS: * Marc Fisher, senior editor at the Washington Post and co-author of the biography ‘Trump Revealed’ * Bill Pruitt, former Apprentice producer

GET IN TOUCH: * Join our online community: https://discord.gg/qSrxqNcmRB * Send us a message or voice note via WhatsApp to +44 330 123 9480 * Email Americast@bbc.co.uk * Or use #Americast

This episode was made by Rufus Gray, George Dabby, Purvee Pattni, Catherine Fusillo, Claire Betzer, and Chris Flynn. The technical producer was Mike Regaard. The series producer is Purvee Pattni. The senior news editor is Sam Bonham.

US Election Unspun: Sign up for Anthony’s new BBC newsletter: https://www.bbc.co.uk/news/world-us-canada-68093155

If you want to be notified every time we publish a new episode, please subscribe to us on BBC Sounds by hitting the subscribe button on the app.

You can now listen to Americast on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play Americast”. It works on most smart speakers.

Americast is part of the BBC News Podcasts family of podcasts. The team that makes Americast also makes lots of other podcasts, including The Global Story, The Today Podcast, and of course Newscast and Ukrainecast. If you enjoy Americast (and if you're reading this then you hopefully do), then we think that you will enjoy some of our other pods too. See links below.

The Global Story: https://www.bbc.co.uk/sounds/brand/w13xtvsd The Today Podcast: https://www.bbc.co.uk/sounds/brand/p0gg4k6r Newscast: https://www.bbc.co.uk/sounds/series/p05299nl Ukrainecast: https://www.bbc.co.uk/sounds/brand/p0bqztzm