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The Lululemon Story: How to Build A Brand with a Cult Following

Noah Kagan Presents

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How Do You Know When It Is Greatness?

How do you know when it is greatness? I think when the world is beating a path to your door for something that it can't get anywhere else where. The conversation first came up was probably in a ann rand's book atlas shrug, and not let anyone else bring you down or get in the way of making that product. There is no real business, there is no real moving into kind of the straphere, unless you can claim that you're making something that is the best in the world. And so when i think, when you make thebest in the world, then all parts of your business fall in the place.

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