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The Rise of Mr. Beast: From Generosity to Business
This chapter explores the trajectory of YouTuber Mr. Beast, who gained fame through charitable acts, including giving away $10,000 to a homeless person. It delves into his strategic content creation and brand evolution, including ventures like Mr. Beast Burger. The discussion highlights the contrast between modern influencers and traditional celebrities, showcasing how Mr. Beast's authenticity resonates with today's audiences.