How to Pitch the Reward for Originality

When the reward for straight up plagiarism can be millions of views and thousands of dollars, how do you pitch the reward for originality? It really comes down to if you're chasing after numbers. You don't really have to be a religious person to find a lot of inspiration in the Bible. Are you going to try to do the easy thing that is rewarding? Or are you going to go after the big rewards, which is being a real human being?