Sara Noel on how to improve your website conversions with better copy
Imperfect Action
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The Connection Factor in Online Marketing
The goal of the about page and any online marketing in general, is the connection factor. Especially if they're finding you in some place like a coffee shop or an office supply store that didn't get there from your social pages,. You want to make sure that you're memorable. And websit copies easier to teach yourself than website design would be still, steffenly more cost effective. So it's empowering. But also, it's the most cost effective.
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