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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Getting Non Designers to Support Your Work

i hope we have, like getting our work adopted. One of the most common challenges, frustrations within the field of service design that it's so hard to get non designers to support your work. i would say that i i define broadly traditional organizations as ones that are really kind of rooted in a twentieth century way of working. A, very focused on the kinds of typical management structures around marketing and marketing communications for example.

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