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156. Programmatic Curation, AI, and Global Collaborations with Seika Media

The Programmatic Digest

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Curation vs Programmatic: Navigating Advertising Strategies

This chapter explores the distinctions between curation and programmatic deals in digital advertising, emphasizing the complexities and client approaches necessary for each. It discusses the impact of COVID-19 on staffing agencies, the importance of transparency and collaboration, and the significance of integrating gaming strategies into brand activation. By examining past marketing missteps and advocating for enhanced client relationships, the chapter provides insights into optimizing advertising investments and improving campaign strategies.

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