Water in Sanitation - The Biggest Problem in the World

I know that it takes a finding in the scientific literature if it's going to make its way into the public something approximating 15 years. And so it could be that, just whey, more people need to know what you're doing and why and how it was done before it gets the steam going. I'm interested in the psychological issues in part to try to help figure out what it would take to motivate people to be more attentive to the sorts of solutions that you and your people have been putting forward.