Customer marketing and customer success should sit together, says Dan Cevallos. Do not give your c s team pipe line golls like "potential expansion," he adds. Don't create a shill house where people ask questions about features or whatever. The way that you use your customer community to build brant is the really facing both companies.
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the sweet spot."
You can find more about Dan Cmejla here
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