Mark Fisher on Time Management, Leadership and Evolving Your Fitness Business
Physical Preparation Podcast Archives - Robertson Training Systems
Starting a YouTube Channel and Growing an Audience
The speakers discuss the motivation behind starting a YouTube channel and growing an audience. They talk about leveraging teaching and communication skills to educate people and provide useful information, and mention the process of creating and editing videos.
As fitness business owners, we all struggled during COVID – but some gym owners definitely paid a steeper price than others.
While many of us were shut down 3, 6 or maybe even as long as 9 months – what would you do if you were forced to close your gym for 18(!) months?
How would both you – as well as your business – have to grow and evolve during that time?
Well if you’d like to know the answer, today’s guest is going to answer that very question!
Mark Fisher is the co-founder of Business for Unicorns. BFU offers coaching and courses to help great humans become successful gym owners.
Mark is also the co-founder of NYC’s wildly eccentric Mark Fisher Fitness.
And his newest company, Unicorn Wellness, is an investor in an emerging fitness franchise brand Alloy Personal Training.
So in this episode we’re going to talk about what it was REALLY like to run a gym during a pandemic, along with time management and business tips to help every trainer or coach be more successful.
At the end of the day, the most important thing is are you receiving a total owner compensation that’s somewhere between 20 and 40%? – Mark Fisher
This Week on the Physical Prep Podcast:
- What’s new in Mark’s world since he was on the show 5 YEARS ago!
- What is was really like to own and operate a gym in New York City during COVID.
- The lessons he learned during the pandemic, and how he evolved his business to keep it running.
- What Mark means when he talks about “creating a business that allows you freedom via leadership.”
- How things have evolved between Mark’s online and offline businesses over the past 3-4 years.
- The BIGGEST time management mistakes that trainers make – and how to address them.
- How to keep more of your hard-earned money as a trainer or coach.
- Why Mark is making a concerted effort to grow his YouTube channel – and why becoming an “influencer” is definitely not the goal!
- Leveraging social media in a way that feels real and authentic to you – without burning yourself out in the process.
- A really fun lightning round where we talk about how I inspired Mark to get into fitness full time, the Burning Man experience, what becoming a dad has meant to him, and so much more!
Connect with Mark:
Related Links:
Stop the Frustration! Get the Complete Coach Certification
Are you a young fitness trainer or coach?
Are you frustrated by the results you’re getting or the lack of resources available to learn the skills you need to be successful?
Are you struggling to get enough clients or wondering how long you’ll be able to follow your passion for helping others?
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- How to use the R7 system to create seamless, integrated and efficient programs for clients and athletes of all shapes and sizes
- How to create the culture, environment and relationships with everyone you train so you can get the absolute best results
- The exact progressions, regressions, and coaching cues I use in the gym – from squatting and deadlifting to pressing and pulling and everything in between
- The assessment process I use to determine the best exercises for a client or athlete on Day 1, and how to set them up for maximal success down the line!
This certification is jam-packed with everything I’ve learned over the last 20 years of my career.
So if you’re ready to get serious about the results you’re getting for your clients and the impact your programs have on your income, head over to www.completecoachcertification.com to sign up for the Complete Coach Certification course today!
Spots are limited, and the next certification is set to launch in September 2023.
To learn more, please join my FREE Insiders List and stay tuned for our launch details to save $200 when the course opens!
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Thanks for tuning into this week’s episode of The Physical Preparation Podcast with Mike Robertson – your one-stop-shop for fitness trainers, coaches, and athletes.
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Stitcher, SoundCloud, Spotify, and Google Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
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