How Do You Position Yourself in a Field?

Companies are consisting of people so it is us who get captured by and move by the stories that we tell. What if our story or let's say your story doesn't fit within the other person on the table story could be because as you said they have the story of the 56 year old male who should be sitting across from them. How do you change their story? Well one thing we also teach with the scenarios is not to exhaust yourself by trying to change things but what you can change is actually your own story like I worked for Austria's biggest PR and lobbying agency which did a lot of personal positioning.