WARC Talks Special! The gravity of e-commerce
The WARC Podcast
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The Cost Gravity of E-Commerce Digital DTC
The report was really four years in the making there about so James and I have been working on this for quite a bit. What we started to see was that there was a cost gravity associated with doing e-commerce digital DTC which is why they're running into marginal issues. If you do certain things if you understand that and mitigate appropriately then you can still be a success.
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