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Mercury CEO Why Fintech is more complex than software businesses

Fintech Brainfood

CHAPTER

Exploring Fintech Strategies and Expansion Plans

The chapter delves into the strategies of fintech companies in prioritizing features, utilizing metrics, and building a customer feedback loop to enhance the overall product experience. It discusses the importance of building internal tools, partnering for backend services, and integrating financial workflows within the banking sector. Additionally, the chapter explores the challenges and objectives of a fintech company like Mercury, considering expansion plans and offering personal banking services.

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