Beef Industry Insights at SXSW

This chapter reflects on the speakers' experiences at the South by Southwest festival, focusing on diverse viewpoints about beef production and the emerging curiosity from attendees. It highlights the importance of storytelling and personal connections in the culinary field, especially for chefs who respect the journey from animal to meal. The chapter also celebrates the vibrant dining experiences created in high-end restaurants, emphasizing quality, presentation, and community engagement.